Facebook wanted its users to be able to see exactly what they logged on to see. This link format will also preview the beginning of the article that will better inform users if they want to click the link.įacebook responds to users’ outcries about the 2009 update and instead of separating the two types of News Feeds, both are consolidated into one News Feed. Shared links will now be displayed in the traditional link format, instead of being buried in photo captions or status updates. Liked and shared links are typically not “clickbait” links. The weeding of these links will also be aided by how much a link is liked and shared on Facebook. If the user quickly returns to Facebook after clicking a link, this tells Facebook that the link was not what the user wanted, which is frequently the case with “clickbait” links. Facebook now analyzes how much time a user spends on a link they click. A common headline found on “click baiting” links may sound like “You won’t believe what happens next!” Users have quickly become annoyed by such obvious schemes to increase web traffic. “Click baiting” involves posts that feature a headline made to get the user to click on the link. Once again, Facebook listened to complaints from users and created this update that made a substantial effort to eliminate “click-bait” posts as well as help users to see shared links in the best format. The good news is that this change does not affect paid ads. Facebook said the following about the change, “While Pages that post a lot of the content we mention above will see a significant decrease in distribution, the majority of Pages will not be impacted by this change.”įacebook remained fairly vague about which kind of Pages this will affect the most, but marketers would be wise to reevaluate their posting strategy so that they will not be punished by Facebook with a significant fall in organic distribution. As of January, Facebook will begin cracking down on Pages that publish posts that push followers to either buy a product or download an app, enter a contest or sweepstakes with no context, or publish posts that use the same wording as published ads. This will help Facebook in its algorithm when predicting and prioritizing which posts you are most interested in.įacebook recently surveyed 500,000 users and discovered that the vast majority of those users wished to see more posts from friends and family as opposed to promotional posts, even if they originate from a Page the user likes. When you click on a post or link, Facebook will measure how much time you spend on post, even if you don’t like, comment, or share. Facebook will now measure the potential interest in a post based on the following criteria: user interest in the creator, post performance among other users, past content performance of the creator, type of post the user prefers, and how recent the post is. Users are less likely to interact with a sad news-related post or a serious current event, but that does not mean they do not want these stories in their News Feeds. Interacting with a post (liking, commenting, or sharing) is a good indicator for what users are interested in however, it is not the only way of gauging interest. Yet another update to the News Feed that’ll change the prioritization of what you see at the top of your News Feed. News Feed to Highlight Links You’re Actually Interested In Lastly, Facebook reiterated the goal to always improve the News Feed and user experience. After posts from friends and family, Facebook prioritizes posts that “inform” and posts that “entertain.” Other core values include posts that represent all ideas and posts with “authentic communication.” Facebook also emphasized the user’s ability to hide posts, unfollow other users and Pages, and the user’s ability to prioritize their own feed with the “See First” function. Now, Facebook states that posts from friends and family will get top priority on users’ News Feeds. Facebook became known as the social platform to connect friends and family, which is why most of the News Feed is filled with posts from those users care about most. However, Facebook recently opened the curtain on the “core values” it uses when determining what shows up in a user’s feed. The secret behind Facebook’s News Feed algorithm has been guessed at for years, with published algorithm updates that help support the various theories out there. Algorithm Prioritizes Friends, Family, & Other Core Values
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